Three decades of seafood experience

Our seafood journey began more than three decades ago with door-to-door sales of fresh fish. Those early years helped us build strong customer relationships, practical seafood knowledge and a clear understanding of what customers value most: consistent quality, fair pricing and reliable service.

In 2001, that experience developed into the SHAMI brand, with an expanded focus on importing and supplying our own seafood range. Prawns became central to the SHAMI name, including head-on deveined, headless and crumbed options. Today, our range also includes fish, calamari, mussels, crayfish and other carefully selected products.

As the business grew, we established a Cape Town operations hub supporting sourcing, order preparation, logistics and distribution. Today, our online store makes it easier for Cape Town customers to browse, choose and order seafood for delivery or collection by arrangement.

Convenience remains an important part of the SHAMI service. For more than 16 years, our cut-and-devein service has helped customers receive prawns that require less preparation at home. Our team also provides practical guidance when customers need help selecting the right products, sizes or preparation formats.

Alongside households, SHAMI supplies caterers, restaurants and other businesses requiring dependable access to quality seafood. Through wholesale partnerships in the Western Cape and Gauteng, SHAMI products also reach customers elsewhere in South Africa.