Privacy policy

Last updated: 5 August 2026

Who We Are

This website and online store are operated by Shami Group of Companies Pty Ltd, trading as Shami Seafood.

Registration number: 2014/029947/07
Physical address: 95 6th Avenue, Kensington, Cape Town, Western Cape, South Africa, 7405

In this Privacy Policy, “SHAMI”, “Shami Seafood”, “we”, “us” and “our” refer to Shami Group of Companies Pty Ltd trading as Shami Seafood.

About This Privacy Policy

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you:

Visit or use our website
Browse or purchase our products
Create or use an optional customer account
Subscribe to marketing communications
Contact us by email, telephone, WhatsApp, website form or another channel
Interact with our advertising, social media or customer-service channels

We process personal information in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013, commonly referred to as POPIA.

Personal Information We Collect or Process

The personal information we collect depends on how you interact with SHAMI and may include the following:

Contact information, including your name, email address, telephone number, delivery address and billing address
Order and transaction information, including products purchased, quantities, prices, discounts, payment status, order history, delivery or collection details, returns and refunds
Account information, including your email address, profile details, order history and authentication-related information processed through Shopify
Payment information, including your selected payment method, payment confirmation, transaction reference and refund information
Communications with us, including information contained in emails, WhatsApp messages, telephone calls, contact forms, reviews, complaints and customer-service enquiries
Marketing preferences, including whether you have subscribed to or unsubscribed from SHAMI marketing communications
Device and technical information, including your IP address, browser, device type, operating system, network connection and similar technical identifiers
Website usage information, including pages viewed, products searched for, products added to your cart, referring pages and how you interact with our website
Fraud and security information, including information used to identify suspicious activity, protect accounts, verify transactions and secure our website

You may place an order without creating a SHAMI customer account. Where you choose to use an account, Shopify may provide authentication and account-management services.

How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you, when you place an order, complete a form, create an account, subscribe to marketing, contact us or otherwise provide information to us
Automatically through our website, through cookies, pixels, log files and similar technologies
From Shopify, which provides the ecommerce platform used to operate our online store
From payment providers, when they confirm, decline, refund or otherwise process a payment
From delivery, courier and collection partners, where information is required to fulfil or update an order
From marketing, analytics, review and advertising providers, where those services are enabled
From social media platforms, when you interact with SHAMI through those platforms

How We Use Personal Information

We may use personal information for the following purposes:

To receive, process, prepare and fulfil orders
To arrange delivery, collection or other agreed fulfilment options
To process payments, refunds and payment confirmations
To communicate with you about your order, delivery, collection, account or enquiry
To provide customer service and resolve complaints, returns or product issues
To operate and maintain optional customer accounts
To send marketing communications where you have consented or where otherwise permitted by law
To personalise and improve our website, products, services and customer experience
To understand website performance, customer activity and product interest
To administer discounts, promotions and welcome offers
To request, display and manage customer reviews or feedback
To prevent fraud, misuse, security threats and unauthorised transactions
To maintain business, tax, accounting and operational records
To comply with legal obligations, lawful requests and regulatory requirements
To establish, exercise or defend legal rights

Marketing Communications

Where you subscribe to SHAMI marketing, we may use your name, email address, purchase history and marketing preferences to send you relevant offers, product updates and seafood-related communications.

You may unsubscribe at any time by using the unsubscribe link contained in a marketing email or by contacting us.

Unsubscribing from marketing will not prevent us from sending transactional or service-related communications concerning an order, payment, delivery, collection, account or customer-service matter.

Cookies and Similar Technologies

Our website may use cookies, pixels and similar technologies to:

Keep the website and checkout functioning
Remember preferences and cart activity
Maintain security and prevent fraud
Measure website traffic and performance
Understand customer interactions
Support marketing and advertising where enabled

Some cookies are necessary for the website to operate. Other cookies may be optional and may depend on your privacy choices, browser settings or any consent controls displayed on the website.

You may block or delete cookies through your browser settings, although doing so may affect certain website functions.

How We Share Personal Information

We may disclose personal information where reasonably necessary to operate SHAMI and provide our services, including to:

Shopify, which hosts and supports our ecommerce store, checkout and customer-account services
Payment providers, including Paystack and other payment methods made available at checkout
Delivery and courier providers, where information is needed to fulfil an order
Email, marketing and customer-service providers, where used to communicate with customers
Analytics and advertising providers, where those services are enabled and subject to applicable privacy requirements
Review and feedback providers, where used to collect or display customer reviews
Professional advisers, including accountants, auditors, insurers, consultants and legal advisers
Regulators, government authorities, courts or law-enforcement bodies, where disclosure is legally required or reasonably necessary
A purchaser or successor to the business, in connection with a lawful sale, merger, restructuring or transfer of all or part of the business

Service providers may process personal information only to the extent required to provide their services, comply with law or protect legitimate rights and security interests.

Payment Processing

Payments may be processed by third-party payment providers such as Paystack.

SHAMI does not generally receive or store your complete payment-card details. Payment providers may collect and process payment information directly in accordance with their own privacy policies and security requirements.

We may receive limited information such as the payment method, payment status, transaction reference, amount paid and refund status.

International Processing and Transfers

Some of our technology and service providers may store or process personal information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer is permitted under applicable law and that appropriate safeguards apply.

How Long We Retain Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Fulfil and manage orders
Maintain customer-service and transaction records
Comply with tax, accounting and legal obligations
Resolve disputes and enforce agreements
Prevent fraud and maintain security

The retention period may vary depending on the type of information, the purpose for which it was collected and applicable legal requirements.

Where information is no longer required, we may delete, destroy, anonymise or de-identify it, subject to our legal and operational obligations.

How We Protect Personal Information

We use reasonable administrative, technical and organisational safeguards designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

These safeguards may include access restrictions, secure platforms, encrypted connections, payment-provider security controls and internal procedures.

No website, system or electronic transmission can be guaranteed to be completely secure. You should also take reasonable steps to protect your email account, device and any authentication codes used to access your customer account.

Where required by law, SHAMI will notify the Information Regulator and affected persons of a security compromise involving personal information.

Your Privacy Rights

Subject to applicable law, you may have the right to:

Request confirmation of whether we hold personal information about you
Request access to your personal information
Request correction or updating of inaccurate or incomplete information
Request deletion or destruction of personal information where legally permitted
Object to certain processing of your personal information
Withdraw consent where processing is based on consent
Unsubscribe from direct marketing
Lodge a complaint with the Information Regulator of South Africa

Some requests may be limited where we are legally required or permitted to retain or process the information.

We may need to verify your identity before responding to a privacy request.

Third-Party Websites and Services

Our website may contain links to third-party websites, applications or services.

SHAMI is not responsible for the privacy practices, security or content of third parties. You should review the privacy policy of any third-party service before providing personal information to it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, website, service providers, legal obligations or privacy practices.

The latest version will be published on this page together with the date on which it was last updated.

Contact SHAMI

For privacy enquiries, requests or concerns, please contact us:

Shami Group of Companies Pty Ltd
Trading as Shami Seafood
Registration number: 2014/029947/07
95 6th Avenue
Kensington, Cape Town
Western Cape, South Africa, 7405

Email: info@shamiseafood.com
Phone: +27 21 696 2259
WhatsApp: +27 61 425 4582

Information Regulator

You may lodge a complaint with the Information Regulator of South Africa if you believe your personal information has been processed unlawfully.

Website: https://inforegulator.org.za
POPIA complaints: POPIAComplaints@inforegulator.org.za
General enquiries: enquiries@inforegulator.org.za
Telephone: 010 023 5200
Toll-free: 0800 017 160